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For MINI’s largest Motor-Tober sales event ever, which launched 5 brand new cars for the first time in 60 years, we put a modern twist on MINI’s classic heritage by recreating iconic scenes from “The Italian Job.”
The scenes were hand-illustrated in a bold graphic treatment designed to stand out from a sea of same-ness in the car category.
Our unique approach blends the “new” with the “old” by creating vintage, nostalgic scenes that still feel dynamic and fresh.









client: MINI
agency: goodby silverstein & partners
cd: hanna wittmark
lead design & illustrations: johann vernizzi
cw: mason douglas
ad: savannah bradford