johann vernizzi, graphic designer & art director.
MINI Cooper Motor-Tober

For MINI’s largest Motor-Tober sales event ever, which launched 5 brand new cars for the first time in 60 years, we put a modern twist on MINI’s classic heritage by recreating iconic scenes from “The Italian Job.”

The scenes were hand-illustrated in a bold graphic treatment designed to stand out from a sea of same-ness in the car category.

Our unique approach blends the “new” with the “old” by creating vintage, nostalgic scenes that still feel dynamic and fresh.












client: MINI
agency: goodby silverstein & partners
cd: hanna wittmark
lead design & illustrations: johann vernizzi
cw: mason douglas
ad: savannah bradford